You weren’t made to fit into someone else’s business model
You Were Made To Lead Your Own
At Stryv, we help quietly powerful founders build businesses that feel as good as they look.
MEET THE FOUNDER & CEO
This Isn’t Just Business.
It’s Personal.
Stryv was born for the ones who’ve always done things differently - the creatives, the disruptors, the passionate ones who’ve been told they’re “too much” or “not enough.”
We’re here to flip the narrative.
Founded by Kaitlyn Callahan, MBA, MHA - a neuroscientist, strategist, and framework creator obsessed with identity-aligned growth, Stryv exists to help you reclaim your vision and back it with business systems that actually scale.
Build a Business That Feels Like You
What We Stand For
Stryv was built for the ones who always felt a little different — the daydreamers, the deep thinkers, the disruptors who want to do business their way.
We’re not here to force you into someone else’s model. We’re here to clarify your voice, honor your values, and co-create a business that supports both your vision and your wellbeing.
We believe in...
Building with intention, not just speed
Leadership rooted in self-awareness
Scaling sustainably, strategically, and soulfully.
You bring the fire. We’ll bring the frameworks.
The STRYV Difference
WE DON'T DO COPY-PASTE STRATEGIES.
WE BELIEVE IN FOUNDER-ALIGNED AND FRAMEWORK-SUPPORTED STRUCTURES
Strategy rooted in your strengths and zone of genius 🔥
Offers aligned with your energy and audience ✨
Systems built for scaling without burning out 📈
Messaging and marketing that sounds like you 💬
Community and support when you need momentum 💡
Our process meets you where you are — and guides you toward the business you actually want. Whether you're just starting out or scaling something misaligned, we’re here for the evolution.
CHECK OUT OUR OFFERS
Where are you on the JOURNEY?
VISION to VICTORY
Self-paced, soul-first clarity.
Find your voice, your values, your spark, and your starting point.
The Empire Builder
Build your offer suite, refine your positioning, and scale with systems.
Perfect for founders ready to shift from scattered to strategic.
VANTAGE
High-touch strategy for founders scaling with purpose.
Offer refinement, brand elevation, and marketing support — built around you.
TESTIMONIALS
SOME KIND WORDS FROM AMAZING CLIENTS
“I thought I needed another offer. What I really needed was what Stryv gave me: clarity, confidence, and structure that actually fits me.”
“Working with Stryv helped me unlock a message that finally landed. I now get replies like ‘I feel like you’re inside my brain.’ That’s the power of this work.”
“I didn’t know how to describe what I did until Stryv helped me own my story. I finally feel like a real business — and a real CEO.”
Sarah J.
Founder
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Marissa V.
Coach
& Speaker
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Liam D.
Brand Designer
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TESTIMONIALS
SOME KIND WORDS FROM AMAZING CLIENTS
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo."
Sophia
Creative Director
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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo."
Mia
Project Manager
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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo."
Ava
Operations Coordinator
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MY GIFT TO YOU
get this AMAZING
FREE RESOURCE!
Client clarity codex
USUALLY $37... yours FREE!
All the amazing things:
🔍 Deep clarity on your dream clients — no more guessing who you serve or how to reach them
🧠 A clear, copy-ready Ideal Client Persona you can plug into your content, offers, and pitches
💬 Messaging prompts that sound like you not a generic template that flattens your voice
🚀 A 7-day action plan to start attracting aligned clients with confidence, connection, and ease
don't miss out on updates
Stryv Hive
Every month, get a behind-the-scenes look at what it really takes to build a business that feels aligned and scales with intention.
We keep it honest, helpful, and full of momentum — no spam, no fluff.
Clarity prompts to help you reconnect with your purpose and zone of genius
Strategy tips you can implement right away to improve your offers, systems, or messaging
Founder-to-founder insights on navigating growth, mindset, and the real behind-the-scenes of doing business differently
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